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You an attract more boarders by increasing the prestige of your EC. Look at your EC and think about what you would want to have for your horse when you board it at someone else's EC. Get the best boxes and have the best bedding along with showers and water troughs in all the boxes. Stock carrots, mashes, fodder and oats - enough to show up on the boarding page so that people can see you have them. Keep your meadows at 100% fertility as that affects prestige. Keep your nightly rate low (players wont pay 60e a night if they can get the same from another EC that only charges 20e a night). If stuck for inspiration, go to the EC rankings and see what the top ECs have. It doesn't happen overnight but its not that hard with a bit of thought and time.